For industrial shops, distributors, and B2B teams

Your pipeline shouldn’t depend on who you know.

We build you a steady stream of new quote requests from buyers who don’t know you yet, so your pipeline stops depending on referrals and the next trade show.

Three-month minimum to build the setup, then month to month, cancel any time.
First measurable result in 90 days. You keep the audit plan either way.
What a slow quarter costs you Illustrative · your inputs
$243,000
What a quiet quarter costs when leads only come from who you know
A conservative estimate, built from your own numbers: the slow weeks you had last year, the jobs you could have quoted each week, and your average job size. That is work that was on the table and never got bid.
02

How we get you new work, step by step.

The Growth System
Diagnose · Build · Optimize

If marketing has felt like a lot of activity with no new work to show for it, here is the fix. We run a clear, repeatable process that turns what your shop already does well into a steady flow of sales-ready leads. Three steps, and we judge every one by the quotes and jobs it brings in.

✓ New work booked
01 Diagnose
Audit + baseline

Right now you probably can’t say for sure where your work comes from. We map how leads reach you today: your tools, your follow-up, your sources, and why buyers pick you over the cheaper guy. You start with a clear picture instead of a guess.

WE LOOK AT: tools · follow-up · lead sources
STARTING POINT: set
02 Build
Setup + clear wording

Leads slip through the cracks when nobody owns them. We build the setup that brings in new work and keeps it from leaking: plain wording for what you do and why a buyer should pick you, with every lead and follow-up tracked in one place.

WE BUILD: lead setup · clear wording
FOLLOW-UP: every lead tracked
03 Optimize
Measured by work won

You shouldn’t pay for activity that never turns into work. We measure every effort by the quotes and jobs it brings in, then do more of what works and cut what doesn’t.

WE MEASURE: by work won
WE FOCUS ON: what brings in jobs
03

We put real numbers behind it.

Real in-house work
not made up
273+
New sales-ready prospects in active follow-up, about 18 to 19 new leads a week.
39%
Email open rate we got, against a 21% average for industrial B2B.
158
Orders in one month, against an 82 a month average before.
11.2%
Email click rate, against a 2.5% average for industrial B2B.

If you’ve been burned by agencies that talk big and show nothing, start here. These are real numbers from work we ran in-house, including the North American launch for Pisco. You would be among our first outside clients, so we price the risk down accordingly, and we show you the math before you ever sign anything, because that is the part a skeptic checks first.

See the prior-work proof →

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Built for industrial operators.

Who we help
20 to 500 employees
Built for
Manufacturing and fabrication, industrial distribution, B2B technical services, and engineering firms. 20 to 500 employees, complex sales cycles, and sophisticated buyers who do their homework.
Not for
Anyone chasing likes and clicks that never turn into quotes, or an overnight hack. We build a setup that keeps work coming in, and we measure every effort by the quotes and jobs it brings in, not reports that look busy but bring in no work.
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Book your free Growth Audit.

45-minute diagnostic
no pitch

In a straight 45-minute look, we map how new work reaches you today: your tools, your follow-up, where work comes from, and why buyers pick you. You leave knowing where work is slipping away and what to fix first. No pitch, and you keep the findings whether or not we ever work together.

RECEIVED
INSPECTION REPORT
Subject: your lead flow
Rev 00
Sheet 05/05
Your lead tools what is set up today
Inspect
Follow-up and lead sources where work comes from
Inspect
Why buyers pick you over the cheaper guy
Inspect
Where work slips away and slow-quarter cost
Inspect
The same approach we would run for your shop, on your numbers.
Book it and we point it straight at where your work is leaking.
45-minute diagnostic · no pitch · you keep the findings

Common questions

What is industrial lead generation and how does it work for manufacturers?

Industrial lead generation is the system that brings a manufacturer a steady stream of new quote requests from buyers who don’t already know you. Reynoso Marketing builds it through a three-step Growth System: Diagnose how leads reach you today, Build the setup that captures and tracks them, and Optimize by measuring every effort against the quotes and jobs it brings in. The goal is a pipeline that no longer depends on referrals and the next trade show.

How long until a manufacturer sees results from lead generation?

Reynoso Marketing targets the first measurable result within 90 days. The engagement runs on a three-month minimum to build the setup, then month to month, cancel any time. You start with a free 45-minute Growth Audit that maps where work is slipping away, and you keep the audit plan whether or not you hire us.

Who does Reynoso Marketing work with?

Reynoso Marketing works with small US industrial companies between 20 and 500 employees: manufacturers and fabricators, industrial distributors, B2B technical service firms, and engineering companies. These are businesses with complex sales cycles and sophisticated buyers who do their homework. It is not a fit for anyone chasing likes and clicks that never turn into quotes.

What does the free Growth Audit include?

The free Growth Audit is a 45-minute diagnostic with no pitch. It maps how new work reaches you today: your tools, your follow-up, where work comes from, and why buyers pick you over the cheaper option. You leave knowing where work is slipping away and what to fix first, and you keep the findings whether or not we ever work together.